Do you want your brand to become a household name? Thanks to social media it is easier than ever to accomplish great things for your brand when the platforms are correctly used. Instagram is one site that many brands use to market their name. They love Insta because they know that the site is popular and that it is so much fun. Plus, there are ample ways to spread the word about your brand. It is important to use Instagram to its fullest advantage, but imperative to understand that some techniques work better than others. Some of the most important features to use when marketing on this platform include:
- FB Connect: Instagram is a Facebook-owned company. It is also the second-leading social media platform behind Facebook. Used together, you have a powerful of promotional advantage. It is easy to connect your accounts with just one click of a button. When you connect accounts, it is easy to share your IG posts on Facebook, where you can gain Instagram followers and new fans in the process. You can even buy followers if you choose.
- Stories: Everyone loves a good story, even when it is the new and improved social media version. IG took advantage of this love and created a feature known as ‘Stories.’ Your story provides a chance to reach your audience in a quick and fun message. Everyone uses this feature; do not be the lonesome dove.
- Business Account: Are you using an Instagram business account? If not it is time to make this transition and benefit your life. When you switch to a business account (which doesn’t cost a penny), you have access to more features than before as well as page insight that can help you grow your brand.
- Filters: IG is the site that started the filter craze and they’re still at it today. This means there are many great filters that you can use to enhance your photos. Remember, the best photos reach your audience in many new ways that benefit your brand!
- Insta Videos: With the IG Videos feature, you can make a 60-second video and post to your page. Choose your topic for the video as well as the features that you want it to have. Customers can get a sneak peek of what you have to offer in this short clip. People love to watch videos so give them what they want and everyone wins.
It is Time to Promote on Instagram
Instagram is a site that so many users love because it is fun and has many features to enjoy. It is most popular with the under 30 audience so if you’re services reach this age bracket, you’ve certainly found something great on the site. The features above are just a few of the many that you’ll use to your advantage of the site. Make sure you put these techniques to work and market your brand the right way! Insta is there to help every step of the way.