Instagram users top more than 500 million every single day. The site is important, especially if you are a marketer that wants his or her name out there the way that it should be. Insta is the place to be to reach the under 30 crowd, but there are people of all ages using the site. I am one of those people. I am 44 and find the site quite nice. Maybe I do not use it the same way as the kids but I certainly enjoy the time that I spend on the site.
Instagram has many features that separate it from other platforms and gives it the unique edge that so many people love to use. One of those features is Instagram Stories. This is one of the newest additions to the platform but one that so many people enjoy using. If you are ready to use Stories, make sure to get the most out of the task. Use the tips below to make that happen.
- Keep your story 60-seconds or less since this is the only time that you are allotted to make the story. Besides, anything longer may very well bore people, since short attention spans is the thing of the norm in today’s day and age.
- The first few seconds of the video are most important. People will decide if they want to watch the rest of the video or even follow your account in this short time span. Make sure these critical seconds are handled with care and your story will get plenty of attention.
- Just because you are using a video doesn’t mean that you cannot also add text. Most people do this with their stories and it certainly creates a unique picture that your followers will enjoy.
- Don’t get overwhelmed when making a story. Sure, you have plenty to tell your audience and you are very excited to share the news. However, if you try to do too many things at one time it will have the opposite reaction of what you want and things can go wrong very quickly.
- Create a personal story rather than something that looks and feels like an ad. Your audience wants to feel that connection and will thank you for it in many ways. Personalized connections are important to make on social media platforms. Make them count.
- For an initial boost, it’s worth it to buy followers for you Instagram Story. It is cheap, easy and highly beneficial as an initial following will attract more to follow your account. Find a legit company that sells real followers and you can take your marketing to the next level.
There are a multitude of reasons why Instagram Stories is a great way to reach your audience. When the tips above are put into the mix, you have a plan of success in your hands. Do not miss out on making the best stories time after time and use the information here to your advantage.